With the rising popularity of social networking sites i.e. Facebook, many businesses are thinking of incorporating such social networking functions into their sites to increase the visitorship and traffic to their business website. That way, their businesses will gain more exposure. Innovative, right?

Source: Ellen Keohane, DMNews, July 28 2008

With the goal of proving searchers with richer Internet depth, a new search engine, Cuil launched today.

Here's a short news summary to get everyone up to speed on the recent news of takeovers and partnerships occuring between Google, Yahoo and Microsoft. How will this impact the Search Marketing industry as a whole? Only time will tell.

How to run an effective Search Engine Marketing campaign (SEM), and why are more and more organisations taking notice and making use of SEM to achieve strong results in their advertising campaigns?

clickTRUE is organising a 1-day conference held in Singapore, Hong Kong and Malaysia to explain on how to capture quality sales leads and improve your brand visibility.

"It is a known fact that the Internet is a low-cost and effective channel many products. Therefore, driving online applications and sales has always been one of HSBC Singapore's key business objectives. For the competitive online travel insurance business, we engaged clickTRUE to craft out a Search Engine Marketing campaign.

Interesting article from Search Engine Watch, explaining on how TV networks are learning from Search Marketing through having TVC placements based on the context of the scenes occuring in a show or movie. But is it effective?

A roundtable, sponsored by clickTRUE and hardwarezone.com, was held with the focus of discussion on the many faces of digital marketing.

With delegates from both agency and client side including Zed Digital, AGI Communications, Mandate Advertising, DHL Global Mail, Standard Chartered Bank, BMW, clickTRUE, Hardware Zone, Meritus Hotels and Resorts a healthy debate rose over what stage digital marketing take-up was at in Singapore, the value of social networks and search marketing, why some marketers and agencies are slow on the take-up and even who’s fault that is.

Google recently launched its Hot Trends™ Search Tool for Singapore, allowing web users to know the most popular searches made by Singaporeans everyday. To try out Google Hot Trends Singapore, a new feature of Google Trends, go to www.google.com.sg/trends.

With the success of our 1st seminar held in March, we would be organising a 2nd seminar to be held at Singapore Chinese Chamber of Commerce, on 26 May 2008. Details as follows...

Yahoo recently organised a pre-launch event with its advertiers and agencies on the impending launch of several products. One of them being the adoption of a Cost Per Click (CPC) model for their Search Engine Marketing platform in South East Asia. This model has been commonly code-named as the Panama project.